Social Media Advertising – what you need to know.
Social Media Advertising for businesses.
Excite your audience!
Unlock the power of targeted reach and engagement to amplify your brand’s presence and drive meaningful connections through social media advertising.
Social Media Advertising for businesses
Social media advertising offers numerous benefits for businesses, making it an essential component of modern digital marketing strategies. Here are several reasons why businesses need social media advertising:
Reach a Wider Audience: With billions of users across various social media platforms, advertising allows businesses to extend their reach beyond traditional marketing channels and connect with a vast and diverse audience worldwide.
Targeted Advertising: Social media platforms provide advanced targeting options, allowing businesses to reach specific demographics, interests, behaviours, and even custom or lookalike audiences. This targeted approach ensures that advertising efforts are directed towards individuals most likely to be interested in the products or services offered.
Increase Brand Awareness (perfect for new businesses!): Social media advertising enables businesses to increase brand visibility and awareness among their target audience. By consistently appearing in users’ feeds, businesses can reinforce brand messaging and establish a strong brand presence in the digital landscape.
Why should you advertise on social media?
With billions of users across various social media platforms, advertising allows businesses to extend their reach beyond traditional marketing channels and connect with a vast and diverse audience worldwide.
Social media platforms provide advanced targeting options, allowing businesses to reach specific demographics, interests, behaviours, and even custom or lookalike audiences.
Social media platforms provide a space where businesses can interact directly with their audience. By regularly posting engaging content, responding to comments, and participating in conversations, you can create a sense of community among your followers.
Social Media Advertising for businesses. Here’s the low-down.
Drive Traffic and Leads: Social media ads can drive traffic to a business’s website, landing pages, or other online platforms, ultimately generating leads and potential customers. By including compelling calls-to-action in ads, businesses can encourage users to take desired actions, such as signing up for a newsletter, downloading an app, or making a purchase.
Boost Sales and Conversions: Effective social media advertising campaigns can directly contribute to increased sales and conversions. By showcasing products or services to a targeted audience and providing them with relevant information and incentives, businesses can prompt users to make purchases or engage in desired behaviours.
Engage with Customers: Social media advertising facilitates two-way communication between businesses and their audience, allowing for greater engagement and interaction. Through comments, messages, and social sharing, businesses can foster relationships with customers, address inquiries or concerns, and gather valuable feedback.
Which Social Media Platform is Right for You?
Choosing the right social media platform for your business depends largely on your target audience. There is no one-size-fits-all approach, as different platforms attract different demographics and user behaviours. Here’s a breakdown to help you decide:
1. Facebook:
- Audience: Broad and diverse, including all age groups, but particularly popular among adults aged 25-54.
- Best For: Businesses that want to build a community, engage with customers, and share a variety of content types (text, images, videos, events).
- Usage: Great for targeted advertising, customer engagement, and sharing updates.
2. Instagram:
- Audience: Younger audience, primarily 18-34 years old, with a strong visual orientation.
- Best For: Brands with visually appealing products or services, such as fashion, food, travel, and lifestyle.
- Usage: Ideal for sharing high-quality images, short videos, stories, and influencer partnerships.
3. Twitter:
- Audience: Broad, but with a focus on users aged 18-49 who are interested in news, trends, and real-time updates.
- Best For: Businesses that need to share timely updates, engage in customer service, and participate in trending conversations.
- Usage: Best for short, concise messages, news updates, and engaging with followers through replies and retweets.
4. LinkedIn:
- Audience: Professionals, B2B businesses, job seekers, and industry leaders.
- Best For: Companies in the B2B space, professional services, and those looking to network or hire talent.
- Usage: Ideal for sharing industry insights, company news, professional achievements, and networking.
5. Pinterest:
- Audience: Predominantly female, with a strong interest in DIY, crafts, fashion, home decor, and recipes.
- Best For: Brands that can provide visually appealing and inspirational content.
- Usage: Great for driving website traffic through pinning images that link back to your site.
6. TikTok:
- Audience: Primarily Gen Z and young millennials, highly engaged in short-form video content.
- Best For: Brands targeting a younger audience with creative, fun, and engaging video content.
- Usage: Ideal for viral marketing, challenges, and engaging video content that captures attention quickly.
7. YouTube:
- Audience: Very broad, with users spanning all age groups and interests.
- Best For: Brands that can create longer-form video content such as tutorials, product reviews, and vlogs.
- Usage: Perfect for educational content, storytelling, and detailed product demonstrations.
8. Snapchat:
- Audience: Primarily young adults and teenagers, highly engaged in ephemeral content.
- Best For: Brands that want to reach a younger audience with quick, engaging, and disappearing content.
- Usage: Great for behind-the-scenes content, promotions, and interactive filters.
By understanding the unique characteristics and audience of each platform, you can choose the ones that align best with your business goals and target demographic.
Want more information? Check out this handy article from Hootsuite.
Our Process
1
Client consultation
We chat about your goals, budget, ideas and target audience for your social media advertising campaign. We then quote for the work (graphics, copy, headline) and advertising spend and put the ball back in your court!
2
We put it together
Once the quote is approved, we put the campaign together (based on your target audience) and send you a link from Meta Ad Manager to approve every detail of your campaign – from placement to platform.
3
It’s go time!
The campaign is scheduled and we provide you with analytics, depending on the metrics you are focused on. Ie conversions, more info, sign up.
FAQ
How much will it cost for Social Media Advertising?
The ideal budget for your ad campaigns varies depending on your business objectives. With Facebook Ads, your budget is influenced by factors such as campaign type and desired reach or frequency. For instance, a conversion-focused campaign deducts charges each time a user interacts with the ad, while a brand awareness campaign is priced based on impressions. Regardless of your chosen platform, be it Facebook or others, you have the flexibility to set daily, weekly, or monthly budgets. The campaign will pause automatically once the set limit is reached, ensuring efficient budget management. Note: LinkedIn is a minimum of $30 per day.
Ad design can also vary depending on the format (video or static graphic), as each platform and placement requires a unique specification.
What platforms should I target?
This is dependant on your target audience! Who is your ideal customer? What platforms do they use? This is all information that we discuss during your client consultation meeting. Alternatively, there is a helpful guide above.
What packages do you offer?
We tailor our packages depending on the client’s specific requirements. Typically, this entails a fixed monthly fee (quoted prior to approval) secured for a minimum duration of three months (to maximise campaign results and conduct thorough analysis and testing). Our package pricing varies depending on factors such as your business sector and the scale of your campaign.